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Payroll · Small Business · Updated September 2026

Gusto Review (2026): Pricing, Plans & 5 Payroll Alternatives

Gusto is the friendliest full-service payroll platform for small US businesses — automated tax filing, benefits and 401(k) in one place. Here's the real 2026 cost, and where it stops being the right choice.

By Bookkeeping Reviews · Published September 10, 2026 · 8 min read

⚡ TL;DR — Quick answer

Gusto's Simple plan is $49/month plus $6 per employee; Plus is $80/month plus $12 per employee; Premium is custom. A Contractor Only plan runs $35/month plus $6 per contractor. That covers unlimited payroll runs, automatic federal and state tax filing, W-2s/1099s, PTO and employee self-service — and you can add health benefits and a 401(k). There is no free tier: for a 5-person team you are looking at roughly $79/month on Simple. It is the best all-round pick for US teams under ~50 who want payroll and benefits handled in one place; heavier hourly or multi-state operations should compare Rippling, Homebase and Square Payroll.

What Is Gusto?

Gusto is a US cloud payroll and HR platform built for small and mid-sized businesses. It runs payroll, calculates and files payroll taxes automatically, produces W-2s and 1099s, and adds the pieces small companies usually piece together separately: health insurance administration, 401(k) plans, hiring tools, PTO tracking and employee self-service. It consistently rates around 4.6/5 across thousands of reviews — unusually high for payroll software, where complaints are common.

It is aimed squarely at the team that has outgrown a spreadsheet but does not want — or need — the enterprise sales process that comes with ADP or Paychex.

Key Features

Gusto Pricing in 2026

Verified from Gusto's official pricing page and cross-checked against independent 2026 pricing reviews:

Simple: $49/month + $6 per employee — single-state payroll, unlimited payroll runs, automatic tax filing and payments, W-2s/1099s, basic PTO and holiday pay

Plus: $80/month + $12 per employee — everything in Simple plus multi-state payroll, next-day direct deposit, hiring/onboarding tools and time-off requests

Premium: custom pricing — adds dedicated HR support, compliance help and priority service

Contractor Only: $35/month + $6 per contractor — for businesses with no W-2 employees

Broker add-on: $6/month per eligible employee if a broker manages plans inside Gusto

Prices are USD, monthly. Example: a 5-person team on Simple ≈ $49 + (5 × $6) = $79/month; on Plus ≈ $80 + (5 × $12) = $140/month. Confirm current pricing on gusto.com — plans change.

The key insight: Gusto charges a base fee plus a per-person fee, which is standard for full-service payroll. That structure makes it very affordable at 2-10 employees and progressively more expensive per head as you scale — which is the point at which companies start comparing to per-employee-cheaper platforms.

Is Gusto Free?

No — there is no free Gusto plan. Full-service payroll costs money because Gusto calculates, files and pays taxes on your behalf, which is exactly the part most small businesses do not want to do themselves. If you genuinely need free, you can:

Pros & Cons

✅ Pros

  • Very easy to use — the friendliest payroll UI in the category
  • Automatic federal and state tax filing and payments included
  • Benefits and 401(k) administration in the same system
  • Affordable at small team sizes ($79/month for 5 on Simple)
  • 4000+ reviews averaging ~4.6/5

❌ Cons

  • No free plan — costs $49/month base minimum
  • Per-employee fee adds up as you grow
  • Single-state payroll only on Simple (Plus needed for multi-state)
  • US-focused — not designed for other countries
  • Hourly/multi-location teams may prefer scheduling-first tools

5 Best Gusto Alternatives in 2026

These are the platforms to compare, depending on team shape and budget.

1

Rippling

Best for: payroll plus HR and IT in one platform

2

ADP Run

Best for: established businesses that want a big-name provider

3

Homebase

Best for: hourly and shift-based teams

4

Square Payroll

Best for: businesses already using Square

5

OnPay

Best for: lower per-employee cost

Comparison Table

PlatformFree optionStarting priceBest for
GustoNo$49/mo + $6/personSmall teams wanting payroll + benefits
RipplingNoQuote-basedHR + IT + payroll in one
ADP RunNoQuote-basedEstablished businesses
HomebaseYes (scheduling)$0 / paid add-onsHourly, shift-based teams
Square PayrollContractors onlyPer-person pricingSquare users
OnPayNoFlat monthly feeLower per-employee cost

Which One Should You Choose?

⚠️ A note on payroll pricing. Payroll is one of the few categories where "free" rarely makes sense — if a service files and pays your taxes, it is doing real work on your behalf. Prices and plan inclusions change often, and per-employee fees scale with headcount, so always run the maths for your team size. Confirm current pricing on the provider's official site before signing up.

Frequently Asked Questions

How much does Gusto cost in 2026?

Simple is $49/month plus $6 per employee; Plus is $80/month plus $12 per employee; Premium is custom. Contractor Only is $35/month plus $6 per contractor. A 5-person team on Simple works out at about $79/month. Confirm on gusto.com.

Is Gusto free?

No. Gusto has no free plan — it is paid full-service payroll. For free bookkeeping alongside payroll, use Wave or Zoho Books' free tier.

What is included in Gusto's Simple plan?

Single-state payroll, unlimited monthly payroll runs, automatic federal and state tax filing and payments, W-2s and 1099s, basic PTO policies and holiday pay, plus employee self-service.

Does Gusto handle health insurance and 401(k)?

Yes — Gusto can administer health benefits and 401(k) plans, and it reviews payroll and benefits data to help estimate your retirement plan tax credit. 2026 401(k) limits are $24,500 for under-50s, with catch-up contributions for older savers.

What are the best Gusto alternatives?

Rippling (HR + IT + payroll), ADP Run and Paychex Flex (enterprise-grade), Homebase (hourly teams), Square Payroll (simple per-person pricing) and OnPay (lower per-employee cost).

Is Gusto good for small businesses with hourly staff?

Yes, though it is strongest for salaried and mixed teams under about 50. Businesses with large hourly, multi-location workforces often find Homebase, Square Payroll or Workstream better suited to scheduling-heavy operations.

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